KARACHI: Representing the widespread national fervour, Telenor Pakistan, has launched a patriotic song ‘Telenor Rawaan’ to mark the 70th Independence Day of Pakistan. Dotted with colours of patriotic sentiment and resolve to strengthen the motherland, the captivating Music Video is directed by noted filmmaker Jamshed Mahmood Raza, popularly known as Jami of Moor and O21 fame.
Telenor Rawaan takes the viewer on a journey of discovering Pakistan from a whole new angel. It is picturised in different geographical regions of Pakistan thus takes the viewer on a mystical journey to reacquaint themselves to the country’s picturesque natural scenery and hues of diverse and vibrant local societies. The song, written in five different languages of Pakistan, celebrates the cultural diversity and the differences that bind the nation together as a bouquet of varied colors and fragrances.
The newly appointed CEO of Telenor Pakistan, Irfan Wahab Khan and video director Jami formally launched Telenor Rawaan at a magnificent screening event organized by Telenor Pakistan in collaboration with Cinepax Cinemas in Rawalpindi. Large number of audience from various walks of life, including high profile telecom dignitaries, celebrities and media personnel attended the event.
Commenting on what the song signifies, CEO Telenor Pakistan, Irfan Wahab Khan said, “Through this song, we seek to invigorate a sense of unity and belonging among the people of Pakistan whilst also celebrating their differences and diversity.”